About Us

Founded five years ago in New York, NY, U.S.A.

• Contemporary African forms of expression retain continuities with the past while reflecting a dynamic present.

The Chic Club’s business model is quite simple – we are passionate about bringing the best of contemporary African forms of cultural expression to the world. Our motto is: By Us to All (BUTA). We do not believe in the hoarding of some of the greatest African forms of cultural expression my museums and/or private collectors in the west. We do not support the ongoing appropriation of African Cultural Expressions by some of the most powerful western fashion brands.

• Africa is the stage upon which the earliest human dramas were performed. Today there are more distinct peoples and cultures in Africa than in any other continent.
• By 2050, 1 out of every 4 humans on the planet will be from Africa. Already home to the world’s youngest and fastest growing population, Africa is growing at a rate faster than India and China grew at their peak.
• The Chic Club is deeply committed to delivering positive outcomes for customers. We support African producers by creating a platform for their products that is accessible to consumers all over the world, rather than just museums in the west, local buyers and private collectors. If a customer buys from The Chic Club, they will be buying a connection to African cultures and traditions. We are focused on creating seamless experiences for our community of customers and producers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. The Chic Club’s mission is to help power Africa’s economic revival in a way that inspires progress.